Grow your knowledge with the top picks from our expert multifamily investment advisors
As a multifamily real estate investor, it’s essential for you to learn as much as you can about the industry to attain long-term success and the results you want from your investment goals.
Reading—whether a paperback, hardcover, or audiobook—is a great way to pique your curiosity, gain insight into real estate investing, and learn from expert’s past mistakes and successes. Enjoying an interesting, educational book allows you to learn more on your own time whether you’re just starting out or ready to take your real estate investment skills to the next level.
With a near endless array of books to choose from, our team has compiled the top 8 must-read real estate investing books to get you started. Continue reading to explore your options and use the links below each cover to pick up a copy of the ones that sound most interesting to you!
#1: Influence: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
“Although our first pick isn’t real estate specific, Influence is all about the way you think, how you perceive, how you can influence other people, and how you are being influenced,” shares Joe LaFleur, 100Units founder and multifamily investment advisor.
The book explains the psychology of why people say yes and how to apply those insights ethically to business—a skill that any real estate investor will find extremely valuable and worthwhile.
Meet the Team: Joe LaFleur
#2: Build a Business, Not a Job by David Finkel and Stephanie Harkness
Build a Business: Not a Job was written for business owners seeking to speed up their company’s growth in a way that allows them to build an owner-independent company and get their lives back.
The general business principles in the book can easily be transferred to real estate investors. “As you’re building your real estate business, most people start investing on their own and then they turn themselves into the property manager, the asset manager—they build a job, instead of a business with systems and infrastructure and procedures around it. If you remove your focus from building a job, you can grow your business beyond yourself in the long run,” says Joe.
#3: The Real Estate Game by William J. Poorvu with Jeffrey L. Cruikshank
After establishing some business basics with our first two recommendations, explore one of the most classic books on real estate, The Real Estate Game, featuring a comprehensive guide to successful real estate investment.
With decades of experience in investment and teaching, the author provides an insider’s perspective of how to make the best real estate investment decisions to get an optimal return on your investment.
#4: What Every Real Estate Investor Needs to Know About Cash Flow by Frank Gallinelli
With new case studies and the essentials that make this book a must-read for seasoned investors, pick up the most updated version of What Every Real Estate Investor Needs to Know About Cash Flow to learn how to measure critical aspects of real estate investments including discounted cash flow, return on equity, capitalization rate, and so much more.
“You can’t get any more specific about real estate than this book. It features every single mathematical calculation that’s going to be valuable for you as a real estate investor,” says Joe.
#5: The House Hacking Strategy by Craig Curelop
The House Hacking Strategy is an essential book for beginners that are just getting started in real estate. The book explains how house hacking can turn a small multifamily property into a cash-flowing investment when mastered. It discusses ideas such as buying a quadruplex and living in one of the units or buying a duplex and renting it out.
#6: The Real Estate Turnaround by Craig Hall
The Real Estate Turnaround by millionaire real estate investor Craig Hall details how to make money in real estate by investing in distressed properties.
“Although this book was written in the early 1980s, the application of the concepts discussed are still being applied today. I’m watching it on a regular basis—the same applicable ideas still working,” explains Joe.
#7: Timing the Real Estate Market by Craig Hall
Timing the Real Estate Market teaches investors how to maximize profits by knowing when to buy and sell and what to do in between.
“The book is all about how the real estate market cycles and how to look at those ups and downs to make sure your real estate investing strategy is optimized to capitalize on the current market situation,” says Joe.
#8: Multifamily Investors Who Dominate by Beau Beery
Our final recommendation for real estate investing books is for those specifically interested in learning more about multifamily investing.
Multifamily Investors Who Dominate is an important read for multifamily investors at any level, from amateur to expert. The book was written by Beau Beery to teach multifamily investors how to find, win, and close deals so that everyone in the industry will be eager to do more deals with you.
Why invest in multifamily over other types of real estate?
Begin reading and start learning!
Whether you’re just starting out or you’ve been an investor for years, it’s never too late to learn more about investing in real estate. These books will help you grow your knowledge to become an insightful investor who gets the best return on their investments.
Although educating yourself is beneficial, it’s also important to understand that to make the best real estate investment decisions you likely need an advisor who can add value with their niche expertise and vast array of resources.
The 100Units Difference
If you’re looking for the best multifamily investment advisors, look no further than 100units—Central Florida’s leading multifamily investment advisors.
Our group of highly driven, experienced, and passionate multifamily property investment advisors are committed to helping our clients and partners attain their commercial real estate investment goals.
To learn more, please contact us today to connect with one of our multifamily investment advisors.
Get the most from your multifamily investment!
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