A practical guide to knowing whether a deal is truly worth it
Thinking about buying a multifamily property in Central Florida, but unsure whether it’s actually a good deal?
On paper, almost every property looks promising. The listing photos look great. The rent numbers seem solid. The area “appears” up and coming.
But the real question is simple:
Will this property actually make you money — and fit your goals — after you buy it?
The answer comes from looking beyond the listing and evaluating four things:
- The building
- The location
- The income and expenses
- The plan for the property
This guide walks you through how small and mid-size investors (typically up to 100 units) evaluate multifamily deals in Central Florida so you can feel confident before making an offer.
If you’re actively looking at multifamily properties in Central Florida, understanding how to evaluate a deal before you buy is critical.
1. Start with the building itself
Begin by answering a basic question: What exactly are you buying?
Look at:
- Number of units and unit mix (studios, 1-bed, 2-bed, etc.)
- Typical square footage and layout
- Property age and major systems (roof, plumbing, electric, HVAC)
More units can mean more income, but only if:
- The units are in good condition
- The layouts make sense
- They attract the renters who actually live in that area
Next, take an honest look at the physical condition of the property.
Watch for:
- Water damage or roof problems
- Signs of mold
- Old electrical panels or wiring
- Aging plumbing
- Poor insulation or drafty windows
- Parking issues or poor lighting
In Central Florida specifically, also pay attention to:
- Hurricane protection and roof age
- Insurance requirements
- Flood zones
- Drainage concerns during heavy rains
Make a list of:
- Repairs you must address right away
- Updates you’d like to do over time
Those items affect both cash needed up front and future returns — and can make a “cheap” property very expensive.
These repair and upgrade costs play a major role in multifamily due diligence and should always be factored into your purchase analysis.
Related Resource:
The role of demographic trends in shaping multifamily investment strategies
2. Evaluate the neighborhood — not just the address
With multifamily real estate, you’re not just buying a building. You’re buying into the jobs, people, and economy around it.
In Central Florida, renters are often influenced by:
- Proximity to major employers (hospital systems, schools, theme parks, logistics centers)
- Access to highways (I-4, 417, 408, Turnpike)
- Lifestyle areas (Winter Park, Lake Nona, Davenport, Clermont, Downtown Orlando)
- Commute times
Look at:
- Overall feel of the neighborhood
- Condition of nearby properties
- New construction or redevelopment nearby
- Vacancy levels in the area
Other meaningful indicators include:
- Crime trends over time
- School ratings (if the area attracts families)
- Access to groceries, transit, healthcare, and restaurants
Then look ahead.
Central Florida continues to experience strong population growth and job creation.
Ask:
- Are new employers moving in?
- Are new roads or transit options planned?
- Is nearby retail expanding or closing?
Growth generally supports higher demand. Higher demand helps protect:
- Rent levels
- Long-term appreciation
- Resale value
As Multifamily Investment Broker Joe LaFleur says, you’re not just investing in a building; you’re investing in the people and jobs around it.
Understanding job growth, population trends, and new development is essential when evaluating the Central Florida multifamily market.
3. Understand how the property makes money
Before you buy, get clear on one thing:
How much income is this property really producing today, not just in theory?
Review:
- Current rents for each unit
- What tenants are actually paying
- Vacancy history
- History of late payments or evictions
Then compare current rents to realistic market rents for similar properties nearby.
There is an important difference between:
- “This could rent for more someday.”
and - “Similar units nearby are currently renting for more.”
Comparing current rents to market rents is a key step in multifamily investment analysis, especially for properties between 10 and 150 units.
Also think about simple value-add opportunities, such as:
- Modest interior updates
- Adding or improving laundry facilities
- Storage or parking fees where appropriate
- Small curb-appeal improvements
These improvements are common in value-add multifamily investing, where small changes can significantly improve cash flow over time.
Finally, review operating costs such as:
- Insurance (a major factor in Florida)
- Property taxes, which often increase after the sale
- Maintenance and repairs
- Property management
- Landscaping, pest control, and utilities
The goal is to understand what is left after bills are paid. That number ultimately determines whether a property supports your investment goals.
Learn more:
Evaluating the risks and rewards of investing in multifamily real estate
4. Make sure the deal fits your goals — not someone else’s
Every investor is different.
Some investors want a steady monthly income. Others are more focused on improving a property and increasing value over time.
Ask yourself:
- Do I want income now, appreciation later, or both?
- How much renovation work am I comfortable taking on?
- Do I want to manage tenants or hire a property management company?
- How long do I plan to hold the property?
A property that is perfect for one investor may be completely wrong for another.
For example:
- A fully renovated property may provide lower upside but immediate income.
- An older property in a growing area may require more work but offer more potential.
There is no single correct approach — there is only the right match for your strategy and comfort level.
5. Don’t be afraid to get help evaluating deals
Even experienced investors seek a second opinion.
Multifamily brokers and property managers can help you:
- Identify red flags you may overlook
- Confirm whether rents and expenses are realistic
- Understand Florida-specific insurance and tax impacts
- Estimate renovation costs
- Separate true upside from unrealistic expectations
Many newer investors hesitate because they worry about repairs, tenant issues, turnovers, or evictions. Good third-party property management can take much of that stress off your shoulders.
Experienced investors choose professional multifamily property management to reduce day-to-day involvement while protecting long-term value.
You don’t have to evaluate every deal on your own.
6. Build confidence in your next multifamily purchase
When you carefully review the building, the neighborhood, the income and expenses, and your investment goals, you move from guessing to making informed decisions.
That is how you reduce surprises, protect your capital, and build long-term wealth through multifamily real estate in Central Florida.
Let our Central Florida multifamily experts help. At 100Units, we specialize in small and mid-size multifamily properties across Central Florida. Our team helps investors:
- Analyze deals
- Understand true property value
- Identify risks early
- Uncover real opportunities aligned with your goals
Whether you are purchasing your first 10-unit property or expanding toward 100+ units, we are here to help.
Contact us to speak with an experienced multifamily broker or browse multifamily properties for sale in Central Florida.