Top tips to make your property more appealing to buyers
Selling a multifamily property is more than just putting it on the market; it’s about seeing your property the way a buyer would. As Joe LaFleur explains, one of the best things you can do is put on your “buyer’s glasses” and walk around the exterior of your property. This exercise offers a fresh perspective on what buyers notice first and where improvements can make a significant difference.
First impressions matter
When potential buyers visit your property, they start forming opinions before they ever step inside any units. Peeling paint, cracked sidewalks, or overgrown landscaping can signal neglect, while a well-kept exterior shows care and strong management. Investing in curb appeal often leads to stronger offers and faster sales.
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Think like an investor
Buyers aren’t just purchasing a building—they’re buying future cash flow. It’s key to implement updates that reduce ongoing expenses (such as energy-efficient lighting or newer HVAC systems) and improvements that increase rent potential. These are attractive selling points that speak directly to investors’ bottom lines.
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How carefully timing the real estate market makes you an expert seller
Tackle maintenance upfront
Deferred maintenance is a red flag. Buyers often factor in the cost of repairs when making offers, which can reduce your property’s value. By addressing issues early, like roof repairs, plumbing fixes, or parking lot resurfacing, you not only improve your property’s appearance but also strengthen your negotiating position.
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Walk your property through their eyes
Walking your property as if you’re a buyer is a powerful tool. Ask yourself:
- Would I feel confident investing here?
- Are there areas that raise questions about upkeep or management?
- What updates would make this property more attractive compared to others I’ve seen?
By answering these questions honestly, you can create a checklist of improvements that boost your property’s appeal and increase your chances of a successful sale.
Ready to sell smarter?
Watch Joe’s quick video for more insights on putting your “buyer’s glasses” on and making your multifamily property stand out.
Looking for help in figuring out if it’s time to sell your apartment building?
At 100Units, our objective is to help you achieve your long-term investment goals. Our multifamily investment advisors will lend you our unique perspective on your situation and provide you with real-time market analysis.
We offer our valued sellers:
- Marketing strategy
- Network of buyers
- Clear communication
We’ll also collect, study, evaluate, and share market data on an ongoing basis to help you make timely and informed decisions. From determining the listing price to conducting the closing, we’ll facilitate a smooth transaction for you every step of the way.
Ready to sell your multifamily property in Florida?
Find out what your property is worth here