Find out what today’s tenants really want
The multifamily rental market is evolving in 2025. Renters want more than just a place to live, they want spaces that align with their lifestyles. As preferences shift, here are the top trends driving tenant demand for specific amenities in rental properties. Continue reading to learn the top eight multifamily amenity trends in 2025.
1. Affordable housing
As housing costs rise, tenants are increasingly seeking affordable options. This is especially evident in Florida, where Miami faces a shortage of over 90,000 affordable units, according to Miami Homes for All. The county’s affordability crisis is one of the largest in the nation, driving demand for “affordable luxury” properties with modern amenities at accessible prices.
To address this, developers are working on projects with about 14,000 units in the pipeline. However, significant financial investment, around $1.5 billion, is needed to complete these developments. Florida’s Live Local Act, which offers tax and zoning incentives, aims to encourage the creation of more affordable housing for a range of income levels. [1]
2. Build-to-rent properties
The Build-To-Rent (BTR) trend is gaining momentum across the U.S., including in Florida, offering renters the privacy and space of single-family homes with the flexibility of renting. BTR communities are typically low-density developments made up of detached or attached homes designed specifically for long-term renters. These properties provide the comfort of homeownership, but without the commitment, making them particularly appealing to millennials and empty nesters.
Most BTR properties consist of 50 or more homes or townhomes and operate similarly to multifamily assets. A defining characteristic of BTR is that nobody lives above or below residents. BTR properties are owned by investors and professionally managed, often with community amenities and an on-site leasing office. [2]
3. Smart tech
Smart home features are becoming standard. Tenants increasingly demand properties with smart home features, from thermostats that control energy costs to keyless entry systems that enhance security. The desire for convenience, energy efficiency, and a seamless living experience drives the trend toward smart homes. As more people embrace tech daily, rental properties must evolve with this demand.
“When renovating your unit and preparing for a new tenant, replace your old AC wall thermostat with a new digital thermostat. This will save the tenant money because a digital thermostat has much better regulation, allowing your tenant to feel more comfortable and happy. The second most important reason is that it looks better for the tenant to see a brand-new, clean thermostat. Your tenant will appreciate seeing the updated technology,” stated Joe LaFleur, Founder and Multifamily Investment Advisor at 100Units.
Related resource:
Top five smart technology upgrades to get your multifamily property sold
4. Internet connectivity
With remote work and virtual learning, fast and reliable internet is no longer a luxury—it’s essential. Renters expect high-speed internet to be included in their rental packages or easily accessible for setup. The growing need for online connectivity is shaping what tenants expect from their living spaces. Properties that offer seamless internet access will meet the needs of today’s tech-savvy renters.
5. In-unit laundry
As more tenants look for convenience and time-saving features, having a washer and dryer inside the unit has become a non-negotiable. This trend is especially popular for families, young professionals, and anyone looking to eliminate trips to the laundromat.
6. Pet-friendly
Pet ownership continues to rise, and with that comes the growing demand for pet-friendly properties. Tenants with pets are looking for rental spaces that offer flexible pet policies, including pet-friendly flooring and waste disposal stations. This trend makes it easier for renters to live with their pets without sacrificing the quality of their home environment.
Learn more:
Top 10 ways to add value to your multifamily property
7. Secure parking
As car ownership remains prevalent, renters are looking for secure parking options. Whether it’s designated parking spaces, garages, or carports, this trend emphasizes the need for convenience and safety. Properties that provide reliable parking options are seeing increased demand, especially in urban and suburban areas where parking can be limited.
8. Outdoor spaces
Outdoor spaces have become a major trend in rental properties. Renters seek properties with balconies, patios, or shared green spaces where they can unwind, entertain, or enjoy fresh air. This trend is driven by the desire to connect to nature and a sense of community, providing renters with areas to relax and socialize without leaving home.
“Well-maintained landscaping adds value to a property. Every single resident who walks by it with the thought of renewing for another year can see that the property looks good, and they understand that rent is going up because they know you’re maintaining the property,” said Joe LaFleur.
As tenant preferences shift, these trends will shape what renters seek in 2025. From smart home technology to pet-friendly amenities, property owners and developers who stay ahead of these trends will be better positioned to meet their tenants’ evolving needs. Whether offering more flexible living arrangements or embracing sustainability, these trends are paving the way for a more modern, tenant-centric approach to multifamily housing.
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1: Miami Homes for All
2: CBRE