How multifamily owners can build trust with tenants during and after COVID-19

May 12, 2020 | Buyers | Market Insights | Sellers

Make your renters feel safe and comfortable by following these steps

For almost all of us, the COVID-19 pandemic has meant an unprecedented change to our daily lives. If you’re the owner of a multifamily property, chances are your renters are feeling the effects, too.

In a time of uncertainty, multifamily owners should be taking steps to protect their investment. Now more than ever, high occupancy rates and lease renewals rely heavily on making your tenants feel safe and supported.

What can you do during this time to build trust with tenants, to make them feel safe in your property and retain them as quality long-term renters?

Inform your tenants of the resources available to them

As a multifamily owner, it’s very important that you take a proactive approach with your tenants. They may be struggling to pay rent, so you can help by sharing information about the government assistance programs available to them. Learn more in our previous blog.

Limit the risk of exposure by following government and state health guidelines

According to a recent Apartment Guide survey, many renters see room for improvement in how their landlords are keeping things safe and clean.[1]

You’ll help your tenants feel safer and more comfortable by making sure you/your property management company is doing these things:

– Enhanced cleaning of routinely and frequently touched surfaces and objects, such as handrails, mailboxes, elevators, and so on.

– Installing hand sanitizer stations in high-traffic areas of the building.

– Implementing social distancing regulations and enhanced cleaning in communal facilities like swimming pools, fitness centers, laundry facilities and resident lounges.

Clear communication

Transparent communication is essential to build trust with tenants, as it not only helps to temper their expectations but can also ease any concerns they may have.

As well as sharing information about tenant assistance programs, your ongoing communications should include:

– The steps you are taking to address the outbreak

– Any changes in policies or procedures in the multifamily complex

– Any changes to the operation of communal facilities

– The cleaning and sanitizing measures you’re taking

– Any changes to how you’re responding to maintenance requests.

By following these steps during the pandemic, you will put yourself in the best possible position to maintain high levels of occupancy and retain your tenants as quality long-term renters.

How we can help multifamily owners

Do you own a multifamily property in Central Florida with vacant units? In today’s climate, it’s essential to rent them out as soon as possible.

We are here to help! We’re offering our state-of-the-art 3D virtual tour service for FREE to property owners who have multifamily units they’re trying to rent. 

Contact us to learn more at

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#1: Apartment Guide Renter Survey


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